What’s in a name?


Trademarks are an important part of business, and yet so often they are the last task completed.

In the start-up phase getting the business on track can consume a large part of the business operations and it can be overlooked to protect that right to earn and trade under your business name with a trademark.

A registered trademark prevents others from using your name, logo or other signatures on goods or services. Trademarks are intellectual property and can include patents, rights, and trade secrets. It is an easy process to check that can prevent future battles to have your business identity protected. Check out these government websites for further information and assistance at TM Checker and IP Australia, or alternatively contact our office for further information.